Our principles

Our company's strength lies in our principles. They set the bar for our thinking, decision-making and behaviour. The stronger every employee takes them to heart in their day-to-day work, the more successful the AL-KO KOBER Group will be.
Success in the Group means safe jobs and personal growth for everyone. Our principles are based on the conviction that everyone can contribute to the success of the company through personal commitment and performance.

Income allows us to invest in new markets and products. In this way we secure jobs and are able to pay taxes. Growth brings strength and safeguards our position in the international market.


We listen to our customers. We meet and exceed their requirements. It has to be worthwhile for our customers to work with AL-KO.


We want to be market leader and better than our competitors in our markets.


Employees look to their managers. They set standards through their behaviour. Managers have particular responsibility for the behaviour of their employees.


New ideas are born from the desire for success, the willingness to change, commitment, openness and confidence in each other.


We comply with laws and regulations. We are fair, even if tough decisions are needed. Running a successful business should not contradict common decency and humanity.


If everyone performs their task and works together in the team, we can exceed our goals.


The future offers great opportunities for AL-KO. We tackle tasks with joy and enthusiasm.


Safety, order and cleanliness at the workplace translates into individual performance. Outer order creates inner order.


Many of our competitors are well-managed companies. We must know them in detail in order to make the right decisions. Others have good ideas too!


We use our working time to achieve the stated goals. Everyone is responsible for our environment.


Being aware of all points of view allows you to make the right decisions. We want an open exchange of information around factual issues and missed targets.


Working with targets creates freedom and self-reliance. Achieving targets means success and shapes personality!


Further training and education allows our employees to grow both personally and in expertise and to deliver an important contribution to securing the future of our company.


QUALITY FOR LIFE - Quality for a lifetime.
Our brand promises state that we will create innovative products and services in all business divisions which will not just satisfy our customers, but delight them. For us, quality means that we provide our customers with comfort, safety and enjoyment with our entire company's performance. We strive for a lifelong partnership with our customers.