Política de privacidad

The following data privacy statement applies to the use of the website www.al-ko.com (called "website" in the following). We place great importance on data protection. The collection and processing of your personal data takes place under observation of current data protection regulations, especially the EU General Data Protection Regulation (GDPR). We collect and process your personal data in order to be able to offer you the portal named above. This statement describes how and to what purpose your data is collected and used, along with which options you have with regards to your personal data. By using this website, you consent to the collection, use and transmission of your data as per this Data Protection Statement.


1. Responsible Body

The responsible body for the collection, processing and use of your personal data in line with the GDPR is

AL-KO Kober SE
Peter Kaltenstadler
Ichenhauser Strasse 14
89359 Kötz

If you want to object to the collection, processing or use of your data by us according to these data protection regulations as a whole or with regards to individual measures, you can submit your objection to the responsible body listed above.
You can save and print out this Data Protection Statement at any time.
 

2. General Use of the Website

2.1 Access Data

We collect information about you when you use this website. We automatically collect information about your usage behaviour and your interaction with us, and register data to your computer or mobile device. We collect, save and use data regarding your access to our online content (so-called server log files). This access data includes the name and URL of the accessed file, date and time of access, transmitted data quantity, report on successful access (HTTP response code), browser type and browser version, operating system, referrer URL (i.e. the page visited previously), IP address and the requesting provider.
We use this log data for statistical evaluation without reference to your person or without any other profile creation for the purposes of operation, security and optimisation of our online content. We also use it for the anonymous collection of the number of visitors to our website (traffic) as well as the scope and type of use of our website and services. We also use it for accounting purposes to measure the number of clicks received by cooperation partners. Based on this information, we can provide personalised and location-based content and analyse data traffic, as well as search for and correct errors, and improve our services. We reserve the right to check the log data subsequently if there is reasonable suspicion of illegal use due to specific evidence. We save IP addresses for a limited time in the log files if this is required for security purposes or if it is necessary for providing a service or billing for a service, e.g. when you use our content. We delete the IP address, if it is no longer required for security purposes, after cancellation of the order process or after receipt of payment. We also save IP addresses if we have concrete suspicion of a crime in connection with the use of our website. In addition, we also save the date of your last visit as part of your account (e.g. for registration, login, clicking of links, etc.).

2.2 E-mail Contact

When you contact us (e.g. via the contact form or e-mail), we save your information for processing the request as well as in case there are follow-up questions. We only save and use other personal data if you consent to it or this is otherwise allowed by law without any special consent.

2.3 Google Analytics

We use Google Analytics, a web analytics service provided by Google Inc. (“Google”). Google Analytics uses so-called cookies, text files that are stored on your computer that allow usage of the website to be analysed. The information generated by the cookie about the use of this website by the site visitor is usually sent to a Google server in the USA and stored there.
If IP anonymisation is enabled on this website, your IP address will be truncated beforehand by Google within Member States of the European Union or other states that are part of the European Economic Area.
The full IP address is only sent to a Google server in the US and truncated there in exceptional cases. IP anonymisation is active on this website. On behalf of us, Google will use this information to evaluate your use of the website, compile reports on website activity and provide other services relating to the usage of the website and the Internet to us.
The IP address sent by your browser as part of Google Analytics is not merged with other Google data. You can refuse to store cookies by selecting the appropriate settings in your browser software; however, we must point out that in this case you may not be able to use all features of this website to their full extent.
You can also prevent the data generated by the cookie and relating to your usage of the website (including your IP address) being collected by Google and prevent these data being processed by Google, by downloading and installing the browser plugin available at the following link: http://tools.google.com/dlpage/gaoptout?hl=de.
As an alternative to the browser plugin or within browsers on mobile devices, you can also click on the following link to opt out of cookies, which will prevent the collection by Google Analytics on this website (the opt out for cookies only functions in this browser and only for this domain. If you delete cookies in your browser, you must re-click this link): Deactivate Google Analytics.

2.4 Legal Basis and Storage Period

The legal basis for data processing according to the preceding clauses is Art. 6 Section 1 Letter f) GDPR. Our interests in data processing are, in particular, the assurance of operation and the security of the website, the investigation of the type and means of the use of the website by visitors and the simplification of the use of the website.
If not otherwise specifically listed, we only save personal data as long as necessary for the fulfilment of the goals being pursued.
 

3. Your Rights as a Subject of Data Processing

According to the applicable laws, you have various rights with regards to your personal data. If you would like to assert these rights, then please uniquely identify your person via e-mail or post to the address named in section 1.

The following contains an overview of your rights.

3.1 Right to Confirmation and Information

You have the right at any time to receive a confirmation from us about whether your personal data are being processed by us. If this is the case, you also have the right to demand from us free information about the personal data saved about you as well as a copy of this data. You also have the right to the following information:
1. The processing purposes
2. The categories of personal data that are being processed
3. The recipients or categories of recipients to whom the personal data have been disclosed or are still being disclosed, especially for recipients in third party countries or for international organisations
4. If possible, the planned duration for which the personal data are being saved or if this is not possible, the criteria for the definition of this duration
5. The right to correction or deletion of the personal data affecting you or the limitation of the processing by the responsible parties or a right of objection against this processing
6. The right of appeal for the regulatory authority
7. If the personal data are not collected for you, all available information about the origin of the data
8. The existence of automated decision making including profiling as per Article 22 Section 1 and 4 GDPR and – at least in these cases – meaningful information about the logic involved as well as the scope and intended effects of this type of processing for you. If personal data is transferred to a third party country or an international organisation, you have the right to be informed about the appropriate safeguards as per Article 46 GDPR in conjunction with the transferral.

3.2 Right to Correction

You have the right to demand immediate correction of related, incorrect personal data. Taking into account the purposes, you have the right to demand the completion of incomplete personal data – even using a supplemental statement.

3.3 Right to Deletion ("Right to be Forgotten")

You have the right to demand that we immediately delete your affected personal data and we are obligated to immediately delete personal data as long as the following reasons are met:
1. The personal data are for purposes that are no longer necessary or can be processed by other means.2. You withdraw your consent to processing as per Article 6 Section 1 GDPR Letter a or Article 9 Section 2 Letter a GDPR and there is no other legal grounds for the processing.
3. You withdraw your consent to processing as per Article 21 Section 1 GDPR and there are no overriding authorised reasons for the processing or you withdraw your consent to the processing as per Article 21 Section 2 GDPR.
4. The personal data were processed unlawfully.
5. The deletion of personal data is required to comply with a legal obligation as per Union law or the right of the member states to which we are governed by.
6. The personal data were collected in relation to offered services of information society as per Article 8 Section 1 GDPR.
If we have published personal data and we are obligated for its deletion, we shall adopt appropriate measures while taking into account the available technology and the implementation costs along with the technical type to inform those responsible for the processing of the personal data that you have demanded the deletion of all links to this personal data and/or of copies or replications of this personal data.

3.4 Right to Limit Processing

You have the right to demand that we limit processing if one of the following conditions are met:
1. The correctness of personal data is disputed by you and for the duration that enables us to verify the correctness of the personal data
2. The processing is unlawful and you refuse the deletion of the personal data and instead demand the limitation of the use of the personal data
3. We no longer require the personal data for purposes of processing; however you require the data for the establishment, exercise or defence of legal claims, or
4. You have filed an objection against processing as per Article 21 Section 1 GDPR, but it is not yet determined whether the valid reasons of our company outweigh yours.

3.5 Right to Data Portability

You have the right to have the personal data that you provide to us to be maintained in a structured, accessible and machine-readable format and you have the right that this data can be transferred to other responsible parties without hindrance provided that

1. The processing is based on a consent as per Article 6 Section 1 Letter a GDPR or Article 9 Section 2 Letter a GDPR or on a contract as per Article 6 Section 1 Letter b GDPR and
2. The processing is done using automatic processes. When exercising your right to data portability as per Section 1, you have the right that the personal data be directly transferred by us to other responsible parties insofar as technically possible.

3.6 Right of Objection

You have the right to object for reasons pertaining to your special situation at any time against the processing of your affected personal data based on Article 6 Section 1 Letter e or f GDPR; this also applies to profiling based on these provisions. We shall no longer process the personal data unless we can prove compelling, legitimate reasons for the processing which outweigh your interests, rights and freedoms or the processing serves enforcement, exercise or defence of legal claims.
If personal data is processed by us for direct advertisement purposes, you have the right at any time to object to the processing of your affected personal data for purposes of this type of advertisement; this also applies to profiling insofar as it is in connection with such direct advertising.
You have the right to object for reasons that result from your special situation to the processing of your affected personal data for scientific or historical research purposes or for statistical purposes as per Article 89 Section 1 GDPR unless the processing is for the fulfilment of a task in the general public interest.

3.7 Automated Decisions Including Profiling

You have the right not to be subject to decisions based exclusively on automated processing – including profiling – which produce a legal effect for you or affect you considerably in a similar manner.

3.8 Right to Revoke Data Protection Consent

You have the right at any time to revoke consent to the processing of personal data.

3.9 Right to Appeal to a Regulatory Body

You have the right to appeal to a regulatory body, especially in the member states of your residence or location of the presumed infringement, if you believe that the processing of the your affected personal data is unlawful.
 

4. Data Security

We make the maximum effort to safeguard your date within the scope of the valid date protection laws and technical possibilities.
Your personal data are transmitted to us encrypted. This applies both to your orders as well as to the customer login. We use the SSL coding system (secure socket layer); however data transmission via the Internet can have security holes (e.g. when communicating via e-mail). The complete protection of data against access by third parties is not possible.
We use technical and organisational security measures to secure your data, which we always adapt to the state-of-the-art technology.
However, we do not guarantee that our content will be available at specific times. Disruptions, interruptions or outages cannot be ruled out. The servers used by us are meticulously backed up on a regular basis.


5. Automated Decision Making

Automated decision making based on the personal data collected does not take place.


6. Transfer of Data to Third Parties, No Data Transfer to Non-EU States

In general, we only use your personal data within our company.
If and to the extent to which we use third parties within the scope of the fulfilment of contracts (i.e. logistics service providers), they only receive personal data within the scope in which the transferral is required for the corresponding service.
In the event that we outsource certain parts of data processing ("order processing"), we obligate order processors to only use personal data in accordance with data protection laws and to ensure the protection of rights of the affected persons.
Data transfers to locations or persons outside of the EU, except for cases listed in point 2.3 of this statement, shall not take place and are not planned.
 

7. Data Protection Officer

If you have any questions or comments regarding data protection, please contact our data protection officer:

AL-KO Kober SE
Data Protection Officer
Ichenhauser Strasse 14
89359 Kötz
datenschutz@alko.de
 

8. Web analysis with Google Analytics

This website uses Google Analytics, a web analytics service provided by Google Inc. (“Google”). Google Analytics uses so-called cookies, text files that are stored on your computer that allow usage of the website to be analysed. The information generated by the cookie about your use of this website is usually sent to a Google server in the USA and stored there. If IP anonymisation is enabled on this website, your IP address will be truncated beforehand by Google within Member States of the European Union or other states that are part of the European Economic Area. The full IP address is only sent to a Google server in the US and truncated there in exceptional cases. On behalf of the operator of this site, Google will use this information to evaluate your use of the website, compiling reports on website activity and providing other services relating to the usage of the website and the Internet to the website operator. The IP address sent by your browser as part of Google Analytics is not merged with other Google data. You can refuse to store cookies by selecting the appropriate settings in your browser software; however, we must point out that in this case you may not be able to use all features of this website to their full extent.
You can also prevent the data generated by the cookie and relating to your usage of the website (including your IP address) being collected by Google and prevent these data being processed by Google, by downloading and installing the browser plugin available at the following link: http://tools.google.com/dlpage/gaoptout?hl=de.
You can prevent the collection by Google Analytics by clicking on the following link. This sets an opt out cookie that prevents the future collection of your data when visiting the website.
More information about the terms of use and data protection can be found in the Google Analytics terms and/or the Google Analytics overview. We advise you that on this website Google Analytics has been supplemented with the code "gat._anonymizeIp();" to ensure the anonymous collection of IP addresses (so-called IP masking).
 

9. Use of Google Remarketing

This website uses the remarketing function of Google Inc. This function is used to present website visitors with interest-related advertisements within the Google advertising network. A so-called cookie is saved to the browser of the website visitor. It enables the visitor to be recognised when he visits websites that belong to the Google advertising network. On these sites, ad displays can be shown to the visitor that relate to content that the visitor has previously accessed on other websites which use the Google remarketing function. According to Google, it does not collect any personal data for this process. If you still do not desire the Google remarketing function, you can deactivate it by activating the corresponding settings listed at http://www.google.com/settings/ads. You can also deactivate the use of cookies for interest-based advertising via the advertising network initiative by following the instructions at http://www.networkadvertising.org/managing/opt_out.asp.
 

10. Google AdWords

Our website uses Google conversion tracking. If you arrive at our website via a display connected by Google, a cookie from Google AdWords is saved to your computer. The cookie for conversion tracking is set when a user clicks on a Google connected display. These cookies only remain valid for 30 days and are not used for personal identification. If the user visits specific pages of our website and the cookie is still valid, we and Google can recognise that the user has clicked on the display and was forwarded to this page. Each Google AdWords customer receive a different cookie. Cookies can thus not be tracked via the websites of AdWords customers. The information collected using the conversion cookie is used to create conversion statistics for AdWords customers who have opted for conversion tracking. Customers learn how many times the user has clicked on their display and from which page they were forwarded with a conversion tacking tag. However, they do not receive any information with which the user can be personally identified.
If you do not wish to participate in tracking, you can decline the required setting of a cookie – via your browser setting that generally deactivates the automatic setting of cookies or you can set your browser so that cookies are blocked from the "googleleadservices.com" domain.
Please note that you cannot delete the opt out cookies as long as you wish to not have measurement data recorded. If you have delete all the cookies in the browser, you must re-set the respective opt out cookie.
 

11 Data Protection Statement for the Use of YouTube

Our website uses plugins from the Google-operated site YouTube. The operator of these sites is YouTube LLC, 901 Cherry Ave., San Bruno, CA 94066, USA. When you visit one of our pages equipped with a YouTube plugin, a connection is made to the YouTube servers. This informs the YouTube server as to which of our pages you have visited. When you log in to your YouTube account, you enable YouTube to allocate your surfing behaviour directly to your personal profile. You can prevent this by logging out of your YouTube account. For more information about handling user data, please see the Data Protection Statement from YouTube at https://www.google.de/intl/de/policies/privacy.
 

12. Use of Facebook and Google+ plugins

Our website uses social plugins (“Plugins”) from Facebook and Google+. These services are provided by Facebook Inc. and Google Inc. respectively (“Providers”). Facebook is operated by Facebook Inc., 1601 Willow Road, Menlo Park, CA 94025, USA ("Facebook"). Google+ is operated by Google LLC., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA (“Google”). An overview of the plugins and what they look like can be found here: http://developers.facebook.com/plugins and https://developers.google.com/+/plugins.
When you visit a page on our website that contains one of these plugins, your browser establishes a direct connection to Google's or Facebook's servers. The content of the plugin is sent directly to your browser by the respective Provider and incorporated into the page. By including the plugin the Providers receive information that your browser has accessed the relevant page on our website, even if you do not have a profile with the corresponding social network or are not logged in. This information (including your IP address) is sent from your browser directly to one of the respective Provider's servers in the USA and stored there.
If you are logged into one of the social networks, the Providers can immediately allocate your visit to our site to your Facebook or Google+ profile. If you interact with the plugins, for example, by pressing the “like” or “+1” button, the corresponding information is also sent directly to one of the Providers’ servers and stored there. The information will also be published on the social network and be visible there to your friends.
For the purpose and scope of data collection and the further processing and use of data by the Providers as well as your rights in this regard and settings options for protecting your privacy, please refer to the Providers' privacy policies.
Facebook Privacy Policy: http://www.facebook.com/policy.php
Google Privacy Policy: http://www.google.com/intl/de/+/policy/+1button.html
If you do not want Google or Facebook to allocate the data collected about our website directly to your profile on the respective social network, you must log out from the relevant social network before visiting our website. You can completely prevent plugins being loaded with add-ons for your browser, for example, the stop the Facebook plugin with “Facebook Blocker” (http://webgraph.com/resources/facebookblocker/).
 

13. Use of Facebook Remarketing

This website uses the remarketing function "Custom Audiences" from Facebook Inc. ("Facebook"). This function is used to present website visitors with interest-related advertising displays ("Facebook ads") within the scope of their visit to the social network Facebook. For this purpose, the remarketing tag from Facebook is implemented on this website. A direct connection is made to Facebook servers via this tag when visiting the website. As a result, the Facebook server is informed that you have visited this website and Facebook allocates this information to your personal Facebook user account. More information about the collection and use of data via Facebook as well as your rights and options for protecting your privacy can be found in Facebook's Privacy Policy at https://www.facebook.com/about/privacy.You can also deactivate the remarketing function "Custom Audiences" at https://www.facebook.com/settings/?tab=ads#_=_. You must be logged into Facebook to do so.
 

Our privacy practices are in accordance with the German Data Protection Act (BDSG) and the Telemedia Act (TMG).

As of: 25/05/2018